 
FOR IMMEDIATE RELEASE
March 23, 2010
Oy Modilis Ltd. and Fuji Polymer Industries Co. Ltd. are proud to introduce
the Highly Efficient Ultra-Thin FlexFilm™ Backlight Solution for Handheld,
Notebook and Netbook Applications, including Keypads, Touchpads,
Logos, Decorative covers, Icons and Active Indicator Illumination.
The FlexFilm™ Backlight Solution utilizes highly efficient collimation optics,
based on Diffractive Optical Elements technology, allowing OEMs to use
less LEDs, lower the total cost of Bill Of Materials, replacing costly display
with advanced lightguide solution (active indicators) or to introduce a totally
new decorative type of illumination to attract end users.
HELSINKI, Finland and TOYOTA, Japan March 23, 2010
Our new FlexFilmTM Ultra-Thin lightguide technology enables a number of applications,
which were not previously feasible for OEM manufacturers, such as active bar
indicators for MP3, mobile or notebook devices (e.g. for volume, battery charge, field
strength indication) with only 2 LEDs, or decorative covers of the mobile device with
attractive “live flame” effect, with as few as only 2 LEDs.
The other main benefit of our new FlexFilmTM comes from the basic technology used,
i.e. from Diffractive Optical Elements (or DOE) Technology. It is commonly known that
optical structures based on DOE Technology have better control over the directional
properties, and as a result, are much more efficient compared to conventional refractive
optics. Just as an example, a keypad illuminated with DOE based on our new
FlexFilmTM Ultra-Thin lightguide has three (3x) times better performance (light output
though silicone keymat) compared to existing Light Guide Film (or LGF) refractive optics
based solutions. This allows the OEM either to reduce amount of LEDs used or to
purchase lower cost LEDs (with lower ranking). In both cases this leads to a cost
reduction in the complete product bill of materials (BOM), as the price of our FlexFilmTM
lightguide is on the same level as the conventional LGF type.
The DOE based FlexFilmTM high-efficient lightguide can be easily integrated with the
capacitive touch sensor matrix, without a reduction in the sensor sensitivity or uniformity
of the sensing pattern, which is especially important for notebook and netbook
applications. More than this, a capacitive touch sensor matrix can be directly deposited
on the top of the FlexFilmTM lightguide itself, allowing ultra-thin keypad solutions with
mechanical and capacitive touch functionalities.
Existing LGF solutions are based on refractive (or microlens) optical technology, and
the production method is based on 2 main technologies: white dots, printed on the
lightguide surface, or microlenses made with a production mould. In both cases, the
efficiency of the technology doesn’t achieve the level of the DOE based FlexFilmTM
lightguide, and therefore, requires more LEDs or higher ranking LEDs, i.e. increasing
total cost for the bill of materials. More than this, these technologies don’t allow certain
applications such as the DOE FlexFilmTM high-efficient lightguide.
Created with design for manufacturability and assembly in mind, and in close
cooperation with leading flexible lightguide manufacturer, Fuji Polymer Industries
Co. Ltd, FlexFilmTM technology is ready for quick production deployment, and
consequently, for fast time to market introduction. Production flexibility and speed allows
multi-million manufacturing batches, low start-up costs and fast change from product to
product within one production cell.
About Fuji Polymer Industries Co. Ltd.
Fuji Polymer Industries was established by a joint capital venture between Dow Corning
Holding Japan and Chugai in 1978 as a company that would specialize in the secondary
processing of industrial silicone rubber. Fujipoly has steadily grown over the past 31
years and now has nine divisions located in North America, Europe and Asia. In
addition to the nine locations, Fujipoly has a network of distributors and representatives,
throughout the world, to meet your needs at local level. This borderless business
strategy has allowed Fujipoly to offer our products and support at locations, and at
times, that are convenient to our customers. In the manufacturing industry where
technological innovations are taking place one after the other, Fujipoly has always
devoted itself to developing and supplying only those products that would meet the
needs of the time. We are a visionary company that continues to develop and acquire
technologies that enable us to offer products that are, often, ahead of our times.
For more information about Fuji Polymer Industries Co. Ltd. and it’s products and
services please visit our Web site www.fujipoly.co.jp/english.
About Oy Modilis Ltd.
Oy Modilis Ltd is a Finnish company, and the owner of a number of IPRs, patents and
know-how, and a developer of high performance diffractive optics (DO) based
lightguide products (e.g. for LCD backlighting, keypad lighting and frontlight solutions for
e-paper displays and E-Book application), for mobile handsets, and a range of other
display and illumination applications. Our expertise in electrical and diffractive optic
(DO) engineering, along with our ability to utilise the latest material technologies, forms
the basis of our company. These assets, combined with cross-scientific thinking and an
exceptional ability to innovate, have led to the successful development and
industrialisation of the MODILIS-FlexFilm™. To have the best possible technology is
one thing - to make it work in high yield production is another. From the beginning, we
not only focused on providing the best possible technological solutions, but at the same
time, we have demanded that our solutions always work in high quality mass
production, with high yield. Our mission is to develop, industrialise and commercialize
totally unique, and significantly more efficient types of lightguide solutions for e-paper
and LCD-display, as well as User Interface illumination, based on diffractive optics.
More information about Oy Modilis Ltd. and it's products and services is available on
Internet at www.modilis.com .
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Press Contact (Fuji Polymer Industries Co. Ltd.)
Mitsuhiro Fujimoto / Fujipoly Europe Ltd.
m.fujimoto@fujipolyeurope.co.uk
Telephone: + 44 1 908 277 800
Press Contact (Oy Modilis Ltd.)
Andrei Papshev
andrei.papshev@modilis.com
Telephone: + 358 50 585 9499
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